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Advantages Offered by Open Exhibition Stand Designs

Companies who are participating in a trade show or exhibiting at another location have a number of crucial decisions when it comes to the design of their exhibition stands. However, among the most important is that which revolves around the stand’s layout and the way in passersby will be able to gain access to the booth.

With that said, an interesting trend that has emerged lately is the use of open exhibition stand designs, especially by companies that seek to make an unforgettable impact. Many years ago, open designs have been criticized for being hard to manage and for its lack of wall space, so why are they very popularity today?

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Maybe the most apparent reason companies choose open exhibition stand designs is their ease of access, which makes them more attractive for participants. A stand that is only open on a single side tend s to cause a queue to form, or have a certain part of the display blocked from view, but open designs are accessible from every side.
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That means visitors can walk through the display and check out the products or displays anytime. Of course, some of the toughest challenges attached to this kind of stand design are having the right staff size and making everyone will actually cross from one side of the display to another to address the needs of visitors.

Standing Out in the Crowd

Another perfect reason open exhibition stand designs are more popular today is that they allow exhibitors to be noticeable in the crowd. Rather than putting a stand up against a wall, open exhibitions are found somewhere in the middle of the trade show floor, which naturally makes visitors curious.

Open stand designs are indeed recommended for high-profile companies, or businesses seeking to to make a remarkable impact at a specific show, precisely as they offer a level of prestige.

Customized Designs

With open exhibitions, companies are able to unlock a wide array of possibilities as far as the stand’s design is concerned. Hence, they are a great option for businesses that are willing and able to spend a little more on making a stunning custom-built display.

Branding

Lastly, standing out in a group with their main open exhibition stand design, allows companies to highlight certain brand values, something that is not possible using more traditional designs. to be different. It also reaffirms the brand as being open to all. It indicates a willingness to give more than what is expected and to breaking down barriers. These things can be reinforced by using graphics and brand messages wisely, ensuring that the layout and branding support each other to make the biggest impact.